Look the part at the most en pointe places to be seen and get your sticky mitts on some truly excellent threads. We’ve compiled a list of some of the Base London team’s favourite fashion hot spots in London, from vintage stores to bars full of beautiful people. Time to scrub up and #WearTheCity with Base…


  1. Hornets

1Shop classic English tailoring at Kensington’s excellent Hornets. Stocking high quality vintage garments including Savile Row suits, this is a must-shop store for gentlemen looking for well put together, exquisitely cut style with unquestionable pedigree. Their stock of vintage Barbour isn’t too shabby either.

2. Bob Bob Ricard

“Press For Champagne” buttons at every table may feel gimmicky, but they’re also irresistible and the joint looks ridiculously good – just like the clientèle. Book a table at iconic Soho restaurant Bob Bob Ricard to see and be seen looking your swankiest.

3. Oliver Spencer
3With over 40% of all goods made in the UK, fashion purveyor Oliver Spencer’s stores in Soho, Bloomsbury and Shoreditch are rich in garments inspired by local London subcultures. If you appreciate that sweet spot between looking sharp and staying on trend, these thee stores must be visited.

4. Ace Hotel
4And while you’re in Shoreditch, pop for a coffee or cocktail at Ace Hotel. Ridiculously on trend décor with a modern vibe, there are a lot of pretty people here, looking just as good as you are. Basement bar, check. Excellent vibes, check. Painfully hip décor, check. If you’re looking for somewhere to stay in the city, too, this is the spot.

5. Thom Sweeney

5Bespoke suits for discerning chaps who want quality factored into contemporary style. We dig it. London’s fashion darlings dig it. You’re going to dig it too. Pop into the Mayfair store on pay day but don’t say we didn’t warn you.

Where are your favourite London fashion hotspots for looking good and being seen? Have your say in the Base London Facebook group or order a spanking new pair of treads from the Base London online store to really #WearTheCity.