We speak to content creator and quintessentially british gent Sam Grey on what he’s learnt as an influencer and his favourite tunes and shows of the moment.

What have you learnt as an influencer that you could apply to succeeding in life? 

I’ve definitely learnt quite a few things. The first being, don’t be lazy and don’t rest of being successful. I think too many people get complacent when things are going well and don’t continue to develop and evolve in order to move even further forward. The second thing has to be understanding my self worth and knowing when to say no to an opportunity. As with any freelancer, it’s important to be flexible with opportunities that come my way, but there are plenty of people out there who will try and take advantage of you as a creative and who don’t always have your best interests at heart. The third thing would have to be to enjoy myself. If you can’t find enjoyment in something, then there’s no point in doing it. If things get too stressful or if I get weighed down I always give myself time to switch off and time to clear my mind, so when I come back to it, I can look at things in a different way and not take the situation so seriously.

What tunes do you have on repeat at the moment?

I’ve been loving random acoustic playlists on Spotify. I’ve never been someone to stay on top of the charts, and find acoustic covers of songs really chill me out and help lift my mood especially when I’m at home working or on the tube.

Jackson Softy Tan

Which shows are you currently binging on Netflix?

I’ve just start ‘Mind-Hunters’ and I’m hooked, I can’t believe I waited until now to start it. I’m also half way through rewatching ‘You’. 

How would you describe your style?

I’d say my style is pretty classic. I love mixing pieces of tailoring with casual options, and tend to wear quite a few neutral colours. It’s definitely a modern take on the quintessential British gent. I think it’s good to mix style and comfort and think it’s good to find a personal style to fit your personality.

Sam Gray wearing Jackson Softy Tan Boots

What’s your number one tip for guys struggling to put an outfit together?

I think first of all, you need to think about where you’re going. Is it an everyday outfit or is it somewhere a little more formal? If so, check if there’s a dress code as these usually give a good indication as where to start. I wouldn’t recommend dressing in something that is completely out of character as you’ll end up feeling uncomfortable, but I’d suggest starting with the bottom half. I always think a safe option is a pair of smart trousers, a classic loafer and a plain white tee. Chuck on either an overcoat or blazer and you’re good to go for most occasions. You can always check out my Instagram for more inspo (shameless plug I know).


What is the garment you can’t live without and why?

I’d actually have to say black skinny jeans. I think these are such a versatile piece to have and are appropriate for most occasions. You can parter them up with so many top halves – even a tux. They’re great all year round and suit most guys.

Jackson Softy Tan

What is your favourite footwear style of all time and why?

Now we’re getting into autumn, I’d have to say some sort of leather boot. I think these are both stylish and practical, especially in the rain. I’d definitely usually opt for a tan pair as I think the colour suits the season better and works with most outfit options. My loss second would have to be a tassel loafer.

Jackson Softy Tan

Where can we find you online and what do you have coming up?

I’m on instagram (@samgraystyle) and also have a blog (www.sam-gray.com). I often upload a mix of fashion, travel and male grooming content and also through in the occasional food and drink post also. I’ve just started vlogging on YouTube also – so keep an eye out for these. What do I have coming up? Depending on when you’re reading this, I should have just got back from Disney World and am planning my annual trip to New York. It’s always been my favourite city and I can’t wait to get back there, for both the food and content opportunities.

Jackson Softy Tan