How to Wear Chelsea Boots

The Chelsea Boot is back in town for AW18. When the colder months hit people more inclined to hang up their loafers and…


oxfords not brogues

Oxfords Not Brogues

It's one of the most common questions we get asked here at Base London, what is the difference between an Oxford and a…


Selvedge denim

What Is Selvedge Denim?

What is selvedge denim? How do you wash raw denim? How do I authentically rip and distress denim? Patience my child,…


How To Wear Espadrilles SS18

At Base London we're huge advocates of the Espadrilles. It's a very relaxed slip on that doesn't need to be "beach wear…


How To Stand Out at Work

For our last Base London manual installment, we have Lifestyle & Fashion Blogger, Carl Thompson. To finish off our…


How to wear chukka boots base london

How to Wear Chukka Boots SS18

Are you unsure if they're too casual for a business meeting, or for a first date? What sort of Chukka boot suits your…


How To Wear Loafers This SS18

We often get get asked what is the best way to style loafers. Should loafers be worn with socks? Can I wear loafers to…


Classic Summer Style

For our next Base London Manual instalment, we're back with the Co-Founders of MenStyled.com - Stephen Kelly & Kieron…


What To Pack For a Weekend Getaway

Next up on our Base Manual, we jump right back to our stylish Lifestyle & Fashion blogger - Mr Carl Thompson, of…


What’s Your Festival Style?

Got any Festivals lined up this Summer? Make sure to check out our blog, with some top style tips from Style Guru &…


What to Wear on a First Date

Check out Carl Thompson's top style tips on how to prep before the big First Date..


Chic Geek’s Top 6 SS18 Catwalk Looks

The Chic Geek and Base London has your entire SS18 wardrobe covered. Ticking all the must-have menswear trend boxes,…


Men’s Christmas Gift Guide

Listen up ladies & gents..we know you all get a little, itty bit fustrated on the lead up to Christmas ... gift wise.…


Ben Murphy for Base London – Mind Body Sole Campaign

Introducing next; for our AW17 Mind Body Sole Campaign - straight from the delicious kitchen of Launceston Place in…


Autumn Winter 17 Campaign – Mind Body & Sole

London is the perfect creative backdrop for so many talented individuals and this Autumn Winter 17 Base London will be…


Top London Spots To Watch Wimbledon

Don't fancy queuing for 2 days to get a good spot for Wimbledon? Then check out our Top Spots around London screening…