Is there a city more dapper than London? We don’t think so. Paris may be chic and Milan may be immaculate, New York may look fresh and Tokyo may have edge, but our home-grown fashion wins hands down in our humble opinion.

Proud Londoners ourselves, Team Base like to keep up with the best menswear in the Big Smoke. So without further ado, we’d like to introduce you to the 6 (other) London-born menswear brands you need on your radar right now…

Cutler & Gross


Producing exceptional eyewear for over 46 years, Cutler and Gross spectacles and shades have been seen on the faces of the rich and famous on red carpets everywhere. From Rihanna to Elton John, Cutler and Gross’s eyewear has star-appeal thanks to its fashion-forward ethos and exceptional quality. Originating from Knightsbridge, this is a London brand with serious global tekkers.

Gieves & Hawkes


Renowned as one of the world’s oldest bespoke tailoring brands and originating from, you guessed it, London’s world famous Savile Row, Gieves & Hawkes is an essential London brand for lovers of sharp tailoring and exquisitely made menswear.

All Saints


Taking its name from London’s All Saints Row, global brand All Saints wears its Spitalfields’ heritage proudly on its many sleeves. Channelling a distinctly English, muted-yet-gritty “rock’n’roll” edge, this is a mid-priced brand full of incredibly wearable, top drawer clobber.



The brainchild of ex-Paul Smith designer Ian Paley, this modern London menswear brand opened its doors in 2007, creating vibrant, quietly quirky apparel with a strong London vibe. Inspired by post WWII “unfamiliar vintage” fashion, this is an unusual brand with a lot of potential.

Hackett London


Haven’t heard of Hackett London? Where have you been hiding? This London-born brand which began as a market stall in 1979 is going from strength to strength currently, with outlets at 75 retail locations all over the world. Born on Portobello Road, this sharp menswear brand is both modern and nostalgic at the same time – oh, and it’s quintessentially British too. Thumbs up from us.

YMC (YouMustCreate)


Active on London’s fashion scene for 20 years, YMC are now seriously coming into their own, with clean cut, simple and immeasurably wearable staples that seek to transcend trends and instead provide top notch, perfectly made pieces for everyday wear. Awesome for high quality versions of those wardrobe essentials you wear time and time again.

And don’t forget Base London. We’ve been creating top class gentlemen’s shoes in London town since 1996, keeping the city’s feet looking seriously dapper. Do you have a favourite London menswear brand? Perhaps it’s us! Let us know by getting involved in the Base Facebook group.