Company Profile
Then & Now
Base London was founded in 1995 after a niche was spotted in the market - branded fashion formal footwear for the high street. Previously consumers had the choice of own label or exclusive designer names with nothing in between.
The Base London Brand was launched at around the same time as lads' mag's such as FHM hit the shelves for the first time. These provided the perfect platform to talk directly to the target audience.
Keeping in line with consumer needs, the footwear range was expanded to include more casual styles. Base London rapidly earned an excellent reputation for high quality, affordable footwear and remains market leader in this arena.
We've proudly received public commendation for Base London in the form of numerous finalist nominations in the Footwear Brand of the Year category of the FHM/Drapers Footwear Brand Awards. We've actually gone on to win the award a remarkable 3 times - more than any other fashion brand has
Far & Wide
Man & Boy
Smart & Casual
Bold & Brash
