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We don't take ourselves too seriously, but we are very serious about shoes.

Established in 1995 to tend to the footwear demands of the British male, Base London introduced a somewhat previously unfound, branded footwear option to the high street for the very first time. Before this, guys were faced with only high end designer or own label products.

Base London was launched at the same time as guys began to have their style dictated by dedicated men's fashion magazines, sculpting not only their look, but also their attitude and confidence, something apparent through the Base London brand.

With an overwhelming passion for delivering incredible footwear, Base London is also renowned for being confident, energetic, sociable and cheeky, not taking themselves too seriously but at the same time being serious about shoes.

Supplying more than just a pair of shoes, Base London also go about providing a platform upon which the wearer gains confidence.

Base London quickly found themselves emerging as market leaders in their field; branded footwear, something which has been proudly maintained through to the current day.

Designing, developing and delivering a versatile, appealing but most of all quality range of casual, semi-formal and formal men's shoes and boots, Base London strives to satisfy even the most fussiest footwear tastes.

Supplying more than just a pair of shoes, Base London also goes about providing a platform upon which the wearer gains confidence, a style and a strong personality that matches the ethos of the brand.

'Live Life'; we understand there is more to life than shoes, but it's what we do best.

Base London believes that to look good you must first feel good, incorporating incredible comfort into great looking footwear but also to inject every pair with the personality that makes Base London the brand it is.

Base London's ethos is to 'Live Life'; we understand there is more to life than shoes, but it's what we do best. We like to have fun, meet people, chat, joke, laugh, blag, love, learn, take risks, make mistakes, work hard, play harder, travel, create, fail, succeed, never give up...Break the Mould.

Fight for what you believe in.

The finest quality leathers combined with an excellence in craftsmanship is always used to build a perfectly formed range of Base London shoes and boots.

Season after season, year after year Base London continue to deliver cutting edge, fashionable yet functional footwear. The collections are designed to appeal to a broad market, appreciating individual tastes, needs and trends to bring a collection that has something for everyone.

The finest quality leathers combined with an excellence in craftsmanship is always used to build a perfectly formed range of Base London shoes and boots. Fashion focused formals, versatile semi-formals and comfortable casual style are created in the perfect mix for a well delivered collection.

The Base London formal men's range is always sharp, focused and designed to deliberately build an impressive platform upon which to create a sophisticated style whilst also being versatile enough to be dressed down too.

The Semi Formal men's shoe collection delivers a cool and often quirky take on hybrid styling, mixing smart uppers with a durable casual sole. The result is an extremely comfortable style with a cool fashion conscious finish.

Last but not least Base London's casual collection brings the weekend a little closer, with a dressed down look that oozes comfort, the perfect pub, club or gig option.

Base London wanted to encapsulate and glorify all that is great about British youth in a range of footwear that would do justice to their beliefs and support their rebellious attitude.

On a mild British summer's evening spent in one of London's finest chippys, the Base London team tucked into a perfectly prepared, generous portion of Fish 'N' Chips and whilst sharing a conversation about what they know most about, a new concept was born.

It dawned on them that the Great British youth yearned for something new, something fresh, something that they could relate to as being aligned to their interests and supporting their views. Somehow Base London wanted to encapsulate and glorify all that is great about British youth in a range of footwear that would do justice to their beliefs and support their rebellious attitude.

The menu was set and the idea was there, now all that was left was to put together the ingredients and prepare a range of mouth-watering styles.

So as the final few mouthfuls slipped down, Base London began to lay the plans for creating a new range of memorable and lightweight footwear styles for the modern British guy. With that emerges a range of styles that embody and embrace British youth culture...laid back, colourful, quirky and most of all, fun.

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