• Martell Campbell Kicks Things off for Base London

    Martell Campbell Sunglasses

    Martell Campbell 

    Fashion Blogger / Style Expert / Dapper Chap 


    Martell Campbell Trilby

    Martell Campbell is a modern sartorialist who hails from London, UK. He is a recognised menswear fashion blogger and style expert, with his distinctive twist on the norm & flare for exquisite style. Colaborating with Brands including Harrods, John Lewis, Ben Sherman, Oliver Sweeny, Base London & many more.

    Martell Base London

    Martell started off his fashion carrier, by blogging and interning for different brands. Eventually he landed 2 year design internship at Ben Sherman. It was from then on, Martell got into the textile design & tailoring side of things. He is now classed as a frequent attendee at the London Collections & Shows, alongside having featured in the likes of GQ & Vogue - this young entrepreneur from Balham has done pretty well for himself. Martell regularly produces editorials for his own site ( & social on his social media channels - Which contains around 14k Followers on Instagram/Twitter, therefore his fan base is ever-growing.

    Martell Campbell Base London

    He states a typical day consists of brand consulting, trend research, interviews, attending fashion events & photo shoots.. he has a lot to keep himself busy with!


    We Caught Up with Martell and Picked his Brain on all Things Shoe Related

    1. What's the first thing you look for in a pair of shoes?

    The first thing I look for in a pair of shoes is the style. I'm usually looking for something that stands out, something unique and interesting.

    2. What's your favourite detail from the Base London XXI Collection? 

    My favourite detail would be the intricate brogue detailing on the Trench shoe. Its my favourite from the collection

    3. How do you pair your socks with your shoes - where do you start?

    When I get dressed I usually add my shoes and socks last and once my outfit is almost complete I make sure my shoes and socks do not match but correspond with the other accessories within the look.

    4. Where do you start with outfit building?

    I usually start with an outerwear piece or a shirt. I use this as a bass and then I work around the base to piece together the rest of the outfit.

    5. What's the best piece of style advice you've ever been given?

    Someone once told me to dress how I feel. and thats what I have been doing ever since. I think its a great that we can express ourselves through the way we dress.

    6. What's the one accessory you can't leave the house without? 

    I’d have to say my trilby. Weather its classic, modern, wool felt, forfeit, or panama, I will not leave the house without it.


    The First Film from the #WearTheCity Campaign

    Here we see Martell in that famous trilby, going about his day in Notting Hill, his inimitable style reflected in his choice of footwear.

    Trench Washed Bordo Base London Martell CampbellFeatured Footwear: TRENCH WASHED BORDO - £69.99

    Watch this space for more films from the #WearTheCity series coming every few weeks!

    Base London XXI Collection


  • What to Wear with Blue Shoes

    Want to know what to wear with blue shoes? Check out That Dapper Chap and his style tips here in this quirky video from Base London.
  • EXCLUSIVE: First Look at the Base London SS16 Collection

    It might be dreary January, but at Base London HQ, we're stupidly excited about spring. Behind the scenes at Base Towers, we've been working like nobody's business on our brand new SS16 collection, featuring fresh new styles that blend our passion for classic menswear and vintage influences with on trend styling and contemporary finishes.

    From brand new dynamic prints and colours for our casual Fish'N'Chips collection, to bright, bold springtime styling for the Base London line, there's a SS16 shoe for every gent hitting our online store very soon. Keep your eyes peeled for fresh updates and new releases to get your mitts on a stand out pair this spring.

    Here's an exclusive sneak peek at what's to come...


    Spring Colour1For a fresh season, we're launching brand new collections in bright new colours. With a distinct springtime vibe, upcoming collections like Steer and Gig, plus old favourites like Abbey, will feature footwear in poppier shades including brighter blues and rich mustards, spot on for SS16.


    Crossover Cool2We know what we're good at. Actually, we're great at lots of things – and our crossover style shoes are certainly one of them. Footwear which looks dependably great in both laid back settings and more formal environments is one of the things we do best, and the SS16 collection is packed with just plain great shoes with in-built versatility.


    Scrubbing Up3We're not just focusing on smart-casual footwear. We've also been working hard to bring you fresh formal styles which offer suavity in spades, with a classic feel and a fashion forward edge. From crucial meetings to summer weddings, we've created a brand new collection of good-looking brogues and indisputably sharp formal footwear.


    Chilling Out5Warm spring days, summer adventures, lazy afternoons in the park... We've also ensured that your R&R time is comfortably covered in consummate style by our upcoming collection. From casual boots and trainers, to artfully woven leather sandals in covetable Continental styles, you'll find the perfect pairs for your summer in our online store soon.


    Dependably Dapper4We've packed our new collection with "go to" pieces for when you just want to throw on a pair of shoes and know you look the business – no muss, no fuss - like our ridiculously good looking, easy-to-style Henry chukkas. Throw them on, look the dog's proverbials. Simple.


    Keep your eye on the Base London Facebook group for the latest updates on our brand new SS16 collection and bookmark our online store to be the first to nab a stand out pair from the fresh new range the minute it lands.

  • 5 LC:M AW16 Looks to Pay Attention To

    London Collections: Men AW16 kicked of 2016 in predictably cool style this month, bringing the biggest names in menswear to capital's catwalks. Showcasing inspiring attire for the year ahead, with a strong focus on AW16's essential outerwear, LC:M AW16 was all about shape, putting styling on the back burner in favour of immaculate cuts, oversized silhouettes and strong, statement forms.

    If you're a dedicated follower of fashion, but don't have time to peruse every show in minute detail for your style inspiration this season, we've distilled LC:M AW16's looks into five key styles which you should be paying attention to in the months ahead...


    Utility1Utility inspired styles have been a strong trend through recent season's and AW16 is no exception to this rule. From biker jackets and great coats, to aviator jackets, AW16's outerwear abounds in garments which focus on rugged functionality. With a distinctly masculine edge, the utility trend is distinctly practical with a strong leaning towards quality, heavy duty fabrics designed to get rough and ready.


    Baggy Trousers2After a decade of skinny jeans, men's trousers have been getting roomier for a number of season's now. LC:M AW16's catwalks were packed with looser styles, with lower crotches and much wider legs in a plethora of colours, styles and fabrics.


    Oversize Everything3It's not just trousers which are getting baggier, across the board oversized menswear dominates, from outerwear to basics. With its roots in recent seasons' return to the 90s, longer tees, baggier jeans, even beanies are getting the oversize treatment.


    Grunge4Greasy, Kurt Cobain-esque hair, frayed jumpers, distressed knitwear, previous seasons' grungy feel is still prevalent for AW16. Just cast your mind back to the 90s to draw inspiration for your casual looks in 2016.


    Bohemia5Away from AW16's dominant 90s grunge aesthetic, a more decadent, Bohemian trend emerged at LC:M. From silk dressing gowns and velvet jumpers, to decadent brocade in a rich colour palette, a certain indulgent, confident “feminine” masculinity was present on the catwalks. Just think louche aristocratic Victorian bachelor in an opium den.


    What's your favourite collection from LC:M AW16? Do you pleased to see wider trousers making a comeback? Do you wish the 90s trend would just go away? Have your say in the Base London Facebook group and don't forget to check out the fresh new Base London SS16 collection, launching right here on the website soon.

  • 6 Luxury Fashion Gifts We'd Like to Find Under The Tree This Christmas

    Have you already sent your letter to Santa up the chimney this year? If you're yet to deliver your wishlist to Lapland, there's a lot of covetable stuff you might want to include before you work hard at being a good boy for the rest of 2015. To give you a little inspiration, the Base London team have picked out a few very fine fashion goodies they'd like to find under the tree on Christmas morning, ideal for a merry Christmas and a stylish New Year. Check out our wishlist below...


    1. The Perfect Shirt from Emma Willis1The perfect shirt will stand you in good stead for years to come, and the creations available at Emma Willis are certainly no exception. Head to the brand's Jermyn Street store for a bespoke fitting, then order your hand-measured fit as often as you like online. If you don't have the time or inclination to get fitted, the ready to wear collection is equally spot on and extensive, with chic shirts for every discerning gent.


    2. Sublime Sportswear from J.W. Anderson2Featuring a bang on trend Bauhaus motif, this unobtrusive piece of sportwear from J.W. Anderson may not look like a must have gift, but with an impeccable fit and style credentials virtually guaranteed to see you through the next couple of seasons, this is a very fine sweat top indeed which more than deserves a spot on your wishlist.


    3. Gloves by Loewe3Cult brand and leather aficionados Loewe have some tremendous stuff to covet in their AW/15 collection, but their accessories are simply spot on. These fine piped leather gloves make for excellent under-the-tree gifts which will keep you looking sharp while you stay warm.


    4. Cosy Hats from Oliver Spencer4Sometimes the finest gifts and sartorial picks are the most deceptively simple. This black multi knit number from Oliver Spencer will suit anyone, and look damn fine while doing so, trust us on this one – it's a keeper.


    5. Classic Dressing Gowns from Derek Rose5A traditional, cosy gift makes for a cracking Christmas present, especially when you've got a full week of freedom to spend in your pyjamas drinking port ahead. Derek Rose's classic dressing gowns tick all of the debonair boxes you could dream of – ideal for enjoying the season in decadent style.


    6. Winter Boots from Base London6Call us conceited, but we're hooked on our AW/15 boots. A pair of great winter boots will keep you warm, dry and ensure you take the season in your stride in consummate style, making our sturdy and stylish Stephenson chukkas a top notch gift.


    What's on your Christmas wishlist? Which winter boots from Base London will you be asking Father Christmas for? Have your say in our Facebook group or shop for the perfect pair of winter boots online at Base London

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