Company Profile

Style And Substance

Base London provides the right product, at the right price, in the right place, at the right time. The Brand is driven by an in-depth understanding of its target market. Our Brand is driven by an in-depth understanding of our customers.

Knowing our audience enables us to target product and marketing with pinpoint precision. At Base London, we keep our feet firmly on the ground to ensure we stay one step ahead of the competition.

Product has always been key for Base London and we continue to produce, stylish, excellent quality footwear and more to satisfy consumer needs for all occasions.

The level of customer service and stock replenishment offered is of the highest standard and we believe second to none in the industry.
Our marketing activity always looks to push boundaries, amusing, enticing and interacting with our target audience.

These elements combined, provide retailers and consumers alike with a brand they can relate to and trust in.

Then & Now

Far & Wide

Man & Boy

Smart & Casual

Bold & Brash