Privacy policy

What is Base London's policy on privacy?

We take your privacy extremely seriously; we will not sell, give away or rent your personal details to any organisation outside baselondon.com without your permission. If you have purchased items from us or subscribed to our newsletter we may occasionally update you on new items / special offers by email or post.
If you signed up as a registered member and do not wish to receive any emails there will be a link on each newsletter or update to unsubscribe or please send an email to info@baselondon.co.uk with your full name and email address you subscribed with.
Your information will be held by us, Base London, and our registered office is at:

Base London Ltd
4-6 Buckingham Court,
Rectory Lane,
Loughton,
Essex,
IG10 2QZ.

We are the "Data Controller" because we have control over and responsibility for your personal information. If our business is sold or integrated with another business, your details may be disclosed to our advisors and any prospective purchasers and their advisors and will be passed on to the new owners of the business. We will only send emails to our registered members.

What type of information is kept?

When you order shoes, we need all relevant information to ensure that we can supply you with the goods and take payment for our services. We may also use this information for administering and maintaining records, training staff, responding to queries raised by customers, updating systems and carrying out research and statistical analysis.

Relevant information is shared with the courier companies for the purpose of delivering your order. We may disclose information to law enforcement agencies, regulatory bodies or, if so ordered, by the Court.

You can become a registered member and your details will be stored on our site, along with your email address & your password so you can identify yourself to us - should you wish to change or delete your information.

In order to help the Data Controller keep your information up to date, registered users may be asked to provide details of any changes in their information at regular intervals. If any of the information that you have provided to us changes, for example if you change your email address, name or payment details or if you wish to cancel your registration, please let us know the correct details by sending an email to our customer service team via the "Contact Us" link on our Website or by email to info@baselondon.co.uk

We do not store credit card details on our site.

When Ordering:

The information we require to process your order is the following:

• Your name
• Your Credit Card number
• The expiry date
• The 3 digit Security Code
• The billing address of the card (for security purposes)
• You may also have your product delivered to a business address (no PO. Box addresses)

Security for your information

We have in place a level of security appropriate to the nature of the data and the harm that might result from a breach of security. However, all publicly accessible websites are susceptible to malicious practices, and we accept no liability if security is breached. We will not hold information about you which is excessive in respect of the purposes for which it is processed.

Does Base London use "Cookies" on the site?

Yes, we do. This helps us create a more personalised shopping experience. A cookie is a small text file stored on your machine which helps us recognise quickly who you are. We don't store any sensitive information in the cookie.
The information helps us retrieve your information from our database when you login, saving you time as you don't need to enter all your details on every visit. We do not retrieve or store credit card details using cookies.

Your Rights

You have certain rights under the Data Protection Act in relation to the information that we hold about you. These rights include those set out below:

• You are entitled to have access to your personal data. You may request, by writing to our customer service team at info@baselondon.co.uk, details of your information which we hold and the purposes for which it is held. We will provide this information within 40 days of your request, subject to any routine processing continuing between that time and the time of response. You may be charged a reasonable fee (as permitted by the Data Protection Act 1998) for this information;
• You are entitled, by writing to us, to require that we not commence using the information and request that we stop using information about you for the purpose of direct marketing i.e. the communication to you (by whatever means) of any advertising or marketing material;
• You are entitled, by writing to us, to require us to ensure that no decision taken by or on behalf of us and which significantly affects you is based solely on the automated processing of your information, for the purpose of evaluating such matters as, for example, your creditworthiness, reliability or conduct; and
• You are entitled to apply to ask the court for an order that such inaccurate information be rectified, blocked, destroyed, or erased.

Your Consent

By submitting your information you consent to the use of that information as set out in this statement. If we change our privacy policy we will post the changes on this page and may place notices on other pages of the Website, so that you may be aware of the information we collect and how we use it at all times.

Contact Details for the Data Controller at Base London

If you would like to contact us with any queries or comments regarding our privacy policy, please contact our customer service team at info@baselondon.co.uk