International Distribution

Base London was founded in 1995 with the sole purpose of supplying branded fashion formal footwear for the high street. Having rapidly earned an excellent reputation for high quality, affordable footwear Base London remains market leader in this arena receiving numerous fashion awards.

Being widely distributed throughout its home territories, the UK and Eire and the resulting success subsequently led to the brand expanding across Europe and the rest of the world.

We are constantly reviewing the demands of the international marketplace and are proficient in fulfilling the requirements of all our customers, understanding international fashion trends and translating the Base London brand and style across the globe for young male culture.

The Base London footwear collection aims to keep a strong brand identity, originality and commerciality season after season delivering smart, casual and sports influenced designs with versatility, comfort and quality because consumers are becoming more fashion aware and the market is more competitive.

Paying attention to details such as textured leathers, high quality finishes, prints and exclusive sole designs, set us apart from our competitors ensuring we remain unique in the market. Consumers demand function as well as fashion and Base London answer that call.

Integrated well targeted marketing supports the product and is key to the brand's success, retaining the humour and controversial attitude the brand is famous for and staying ahead of the competition. The Base London brand message is always clear.

Base London goes to great lengths to provide retail partners with an extensive support package including a vast range of in-store point of sale and display material.

The language of Base London is an international one and the handwriting is recognised across continents.

If you are interested in distributing Base London footwear in your region please click here