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Base London Unveils A Casual Approach To SS10

Base London Henley - Online Shoe Shop

Stepping boldly into Spring/Summer 2010, men's footwear brand of choice, Base London, reveals a veritable selection of casual, semiformal and formal styles that bond colour, style, comfort and functionality together in yet another perfectly formed range.

A fresh looking collection of casual styles including graphic-heavy leather sandals (Global and Latitude) , washed, soft leather boat shoes, Henley and classic Base London signature pieces, such as Talon, updated for the fashion savvy guy who wants to dress down but still look the part.

A fashion focused semi-formal collection of soft soled styles with a formal upper, quickly advances Base London into the trend led market. Music inspired styles with raw lightweight canvas and suede uppers (Compound) make for a more modern dandy approach.

The smarter side of spring is covered by a formal collection of clean cut, smooth silhouette lace up and slip on styles supported by traditional tassel loafers and moccasins creating a formal palette that satisfies the wardrobe needs of both the gruelling work and social scenes, highlights include Version and Aspect.

For further product information or images please contact:
Pete Winkworth at Base London:

Base London Company Profile

Base London was founded in 1995 to tend to the footwear demands of the more fashion savvy men and provide them with fashion focused branded footwear, a choice that was previously extremely limited.

Paying close attention to detail and combining function with fashion, Base London produce a range of formal, semi formal and casual styles that satisfy even the most demanding men's fashion wardrobe requirements, perfect for any occasion, whether it's for the office, a night out or an important social affair.

Detail heavy and fashion inspired styling sets Base London apart from the competition, making them market leader for delivering high quality, affordable footwear, that's set to impress.

Season after season, the Base London collection continues to provide a trend led and fashion focused range of formal and casual shoes, quite simply, Because We Love Making.

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